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Nugget Market, Inc. Privacy Policy

Nugget Markets, Fork Lift by Nugget Markets, Sonoma Market, and Food 4 Less Woodland—the Nugget Market, Inc. family of stores—are known throughout Northern California for exceptional guest service. Our guests are important to us, and the respect we show you extends beyond our stores and touches everything we do, especially when it comes to your privacy and the personal information we collect from you.

It is our goal to retain the minimum amount of identifiable information from our guests as possible to provide our services, and to grant you complete control over the personal information we do collect from you.

Your Rights Under the California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA)

The California Privacy Protection Agency enforces the CCPA and CPRA which grant California residents the rights to:

  • Ask businesses to disclose what personal information they have about you
  • Ask what they do with that information
  • Ask them to delete your personal information
  • Correct inaccurate information that they have about you
  • Direct businesses not to sell or share your personal information
  • Limit businesses’ use and disclosure of your sensitive personal information

More information about your rights is available on the California Privacy Protection Agency FAQ page.

Nugget Market, Inc. Personal Data Request

If you would like to update, delete, or simply know what personal information Nugget Market, Inc. may have of yours in our records, submit a personal data request. You will be sent an email message containing a verification link. Once you click the link to verify that you own the email address, our privacy team will be alerted and will begin to search our digital and physical records for your personal information. This process typically takes 2 to 3 business days, but may take up to 30 business days in some cases.

Submit a personal data request or call toll free +1 (888) 364‑9670

Categories of Sources from Which We Collect Personal Information

Information You Explicitly Provide

Various features on our websites will ask you to provide personal information such as your name, email address, phone number, a billing address, a mailing address, or a credit card number. These features include ordering a holiday meal, placing a Gourmet to Go order, purchasing a gift card, signing up for an email newsletter, or entering a contest. In all of these cases, we require only the information necessary to use the feature.

Information Our Websites Collect Automatically

We use Google Analytics to collect and analyze information about how our visitors use our websites. This information includes IP addresses, web browsers and operating systems used, what pages are viewed and when they were viewed, and what links were clicked. Google Analytics also reports information about your location, gender, age, and interests. While we have aggregate access to this information, none of your personally identifiable information is available to us.

We use hCaptcha on the following pages to prevent bots from submitting forms on our website:

  • Our contact page when you send us an email message through our website
  • Our contest entry form when you enter a contest
  • The checkout screen when you place an online order with us
  • The sign-up page for our Weekly Specials and Fresh to Market email lists

We use the Facebook Pixel and Pinterest Pixel on the following two pages to track the effectiveness of ad campaigns we purchase from those social media networks:

  • The confirmation screen you are directed to when placing a Gourmet-to-Go, bakery, or holiday meal order on our website.
  • The email list sign-up confirmation screen you are directed to when signing up for our email list.

If you are uncomfortable with sharing any of this information with us, Google, Facebook, or Pinterest, we welcome the use of content blockers. Our websites are designed to be full-featured with the use of content blockers.

Information from Browser Cookies

Our websites use browser cookies to differentiate you from other guests on our websites. This allows us to keep track of what items are in your shopping cart, and which location you have selected as your home store. Google Analytics, Facebook, and Pinterest also use cookies to collect data about how you are using our websites (see above). These cookies may be tied to personally identifiable information you have stored on those platforms.

Information from Viewing Our Emails

We use a third-party service called Campaign Monitor to manage our email lists, power our contact forms, and send order confirmation messages when you place an order with one of our bakery or kitchen associates in our stores. This service helps us ensure that we comply with CANSPAM Act regulations in the US, General Data Protection Regulations (GDPR) in the EU, and the California Consumer Privacy Act (CCPA). This email service allows us to see when emails are opened, what links are clicked, and when they are clicked. It also logs your geographic location at the city level at the time these links are clicked. We DO NOT want this information, and we are working with our provider to disable this feature for us. If you do not want us to have access to this information, select the Privacy option that says, “No, I prefer to keep my email use private.” when signing up for our email newsletters. You can also update this setting by clicking the “update your email preferences” link at the bottom of every email we send.

Notice of Surveillance & Use of Facial Recognition & License Plate Reader Technology

To enhance your safety and to prevent, investigate, and prosecute violence, theft, fraud, and other criminal activity, we employ a variety of security measures at our locations, including security cameras, facial recognition technology (FRT) which retains biometric identifier information, and license plate reader (LPR/ALPR) technology which retains motor vehicle license plate numbers.

We restrict access to our FRT and LPR software to a limited number of authorized Nugget Market, Inc. associates based on their roles and responsibilities. All authorized users must successfully complete training and agree to the acceptable use policy before gaining access to these systems.

The Nugget Market, Inc. Director of Loss Prevention performs regular security and compliance audits on our FRT and LPR systems and databases. Data for our FRT system is purged every 90 days, and LPR data is purged every year unless an incident occurs, and an ongoing legal investigation has been opened.

We do not share, sell, or otherwise profit from the transaction of license plate or biometric data captured by our video, FRT, and LPR systems.

For more information about our use of ALPR technology, please refer to our ALPR Policies and Procedures document.

How We Use Your Information

The information we collect for our email lists is used to send information to you that is relevant for the store location at which you shop most. This information is stored securely on our email provider’s servers at Campaign Monitor. Information about Campaign Monitor’s security practices is available on the Campaign Monitor website.

When you place a Gourmet to Go, Holiday Meal, Signature Meal to Go, Lunch Box, or Cake Store order with us online, we use the information you provide to fill the order and process your credit card. Non-credit card-related information is temporarily stored on our secure servers until the order is processed and picked up. Your personal information is then redacted from the order after 7 calendar days. Credit card information is securely stored on the servers of our payment gateway provider, Authorize.net, for processing. Information collected for gift card purchases is securely stored on our e-commerce provider’s servers at Shopify. All purchases made on these websites are end-to-end encrypted; no credit card information is ever stored on our servers.

The information we collect for our Community Scrip Program is used to fund the organizations you support with your purchases, and to provide you access to manage your account on our Community Scrip Program website. This information is stored securely on our servers.

The contest information we collect is used to notify winners and to verify eligibility for specific geographic regions. This information is stored securely on our servers, and all personally identifiable information is purged from our servers 14 days after winners have been contacted.

We use cookie information collected by Google Analytics to plan the content, layout, and features of our websites. This information is stored on Google’s servers, and all personally identifiable information is purged after 26 months.

Information acquired from Google Analytics, Facebook, and Pinterest may be shared with select third parties that assist us with marketing research, distribution of marketing materials, and hiring Nugget Market, Inc. associates. All third parties used in this capacity are under contract to not share any information we provide to them, and to destroy all sensitive information upon our request or on completion of our contract.

How We Protect Your Information

Our websites use the most current encryption technologies to store and transfer the data you provide to us through them. Access to your personal data is limited to only authorized Nugget Market, Inc. associates that manage the respective service. For redundancy, executives in our IT and Marketing departments share responsibilities for the protection of the personal data we collect on our websites.

Unless otherwise noted above, any personal information we collect from our websites is retained until you request that it be deleted.

How to Review, Correct, or Delete Your Personal Information

If you simply wish to unsubscribe from one of our email newsletters or update your subscription information, you may use the links provided at the bottom of the emails we send.

To review, delete, or make changes to any of the personal information we may have about you, submit a personal data request at request.nuggetmarkets.net, email our privacy team directly at privacy@nuggetmarket.com, or contact our corporate office toll free at +1 (888) 364‑9670 to speak with an associate. To ensure the privacy of our guests, we will need to verify that you control the email address linked to the data you are requesting.

Equal Service and Price

It is our privilege to serve you regardless of whether you choose to share your personal information with us or not. Every one of our guests is entitled to the same prices and extraordinary service at our stores and on our websites.